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Smart wireless IoT solutions by OptConnect for reliable remote device connectivity.
  • Services
    • How OptConnect Works
    • Fully Managed Connectivity
    • Semi-Managed Connectivity
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How Cellular Failover Saves the Day: A max aware Story

  • April 30, 2024

Imagine a busy retail store during peak hours. Suddenly, the primary WAN connection fails. But the store has just the right 4G LTE router in place, which enables point-of-sale systems to switch to a cellular network, ensuring that sales and customer service continue without a hiccup. 

Network issues are nothing new. But in this scenario, cellular failover kicks in when when disruptions happen, whether from configuration errors, incorrect DNS settings, damaged cables, network congestion, or for any other reason.

Yes, cellular failover can save the day.

But failover is just one leg of the connectivity stool. This post will explore why a backup plan is so important, especially for businesses using Ethernet to connect M2M devices – and how the right cellular IoT device (e.g., the max aware) can provide additional benefits like Wi-Fi functionality and multi-device connectivity.

A cellular failover strategy is good for business

Today, a reliable Internet connection is critical – whether it’s for a mom-and-pop business or a top enterprise. The more stable the connectivity, the better the revenue.

On the flip side, even short periods of downtime can drain operational resources. Depending on the industry, just an hour of downtime can cost large enterprises up to $400,000 in revenue, productivity, and repair efforts – not to mention soft costs arising from a damaged reputation. By protecting the connection, cellular failover also protects the bottom line.

A wireless failover solution can be cost effective in terms of setup since it works within the current network infrastructure. It’s also easy to scale since it can cover larger areas and allow businesses to connect remotely – a definite advantage for pop-up shops or businesses that operate remotely.

Not all networks can handle a spike in traffic or a large amount of unusual activity. If the system goes down due to high traffic, using cellular WAN as a backup can divert some of that traffic and preserve uptime for the entire ecosystem.

Then there’s the flexibility to troubleshoot issues remotely. Truck rolls are expensive. With a superior wireless IoT solution, enterprises can take advantage of Out-of-Band Management (OOBM) to run diagnostics and fix problems from anywhere.

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At OptConnect, we regularly speak with project managers, engineers, and business owners about their connectivity challenges. They might be trying to deploy digital signage, reliably connect to a water management gateway, or keep mobility solutions like parking access gates working. 

The fact is – most businesses have multiple complexities to worry about, which is why they crave a simple solution that helps their essential equipment stay connected. Even better is a solution that offers multiple paths to the Internet.

Failover meets Wi-Fi functionality in max aware

A Wi-Fi icon on a blue background (by OptConnect)

To offer the best to cellular customers is a consuming passion at OptConnect. We aim to do it in a way that’s cost effective, reliable, and – above all – simple.

With the new OptConnect max aware 4G LTE router + Wi-Fi, we believe businesses have the best of both worlds: fully managed cellular connectivity and Wi-Fi; plus the reliability, convenience, security, and cost savings of WAN failover.

If the primary Ethernet connection goes down, max aware goes into automatic cellular failover. When Ethernet connection is restored, fail back is just as easy and seamless. But there’s more to max aware than WAN failover.

All-Encompassing Wi-Fi Connectivity

Anyone searching online for cellular IoT routers understands just how overwhelming the options can be. From CAT M1 LTE to CAT 4/5 and beyond, there’s literally a router for every branch or IoT need. Some industries require sophisticated hardware, global connectivity, or embedded solutions – while others just need a simple SIM card to stay connected.

But for an increasing number of consumers, a Wi-Fi enabled router fits best – which is one reason Wi-Fi capability is built into the max aware. Here’s why that matters:

  1. Wi-Fi offers simplified connectivity that goes beyond machine-to-machine connections, enabling an area of devices to connect to the Internet through one wireless hub, using the Wi-Fi network created by the router.
  2. In certain instances, Wi-Fi is the only viable connectivity option  – as in a Wi-Fi-only controller or some automated retail applications.
  3. Solution providers benefit from the convenience of an all-in-one solution that consolidates the need for a cellular modem and a Wi-Fi router. The max aware Wi-Fi router satisfies the need for multiple solutions when additional parasitic applications are used alongside primary connected equipment. For instance, cameras, remote printers, and other technologies can rely on both elements of connectivity in one place.
Easy to connect with default Wi-Fi 

Upon deployment, the max aware router comes pre-configured with default Wi-Fi settings, ensuring usability with a click of a button. Users also have the flexibility of updating and personalizing their settings via the Summit Platform.

Single device configuration

Building upon the default settings, users can tailor their preferences for max aware. Within the Summit portal, they can modify Wi-Fi SSID, password, encryption methods, and client MAC address whitelist or blacklist on a single max aware 4G LTE router.

Multi-device connectivity that comes fully kitted

OptConnect max aware + Wi-Fi 4G LTE router plus full kit of accessories, including power cord, Ethernet cable, antenna, etc.

Some businesses create their own solution to connect multiple pieces of hardware (e.g., a wireless access point or switch). 

But with the max aware, it’s easy to connect multiple devices in one place. There’s also no guesswork about signal strength, data usage, failover alerts, software updates and maintenance, or any other aspect of connectivity.

Fully kitted, fully managed

For even greater simplicity and convenience, the max aware Wi-Fi router comes fully provisioned, configured, and kitted with all the accessories you need to connect right away out of the box.

Along with the plug-and-play router, customers get a cellular + GPS antenna, a Wi-Fi antenna, an Ethernet cord, and a power cord. 

Because the max aware 4G Wi-Fi router is also fully managed, customers get:

  • Quick fulfillment and JIT ship-to-site logistics
  • Convenient API integration
  • A customized data plan for every application and use case
  • A lifetime warranty with free overnight replacement for OpEx customers
  • Dual-carrier redundancy via AT&T and Verizon
  • A secure, private IP network connection
  • The ability to see what’s connected and block unwanted connections
  • Instant notifications for WAN failover events
  • Full access to the Summit customer portal and management platform
  • Customized notification preferences
  • Security enablement by route manager, location, or device
  • The safety of auto reconnect when outages occur
  • Data overage risk mitigation
  • Real-time device management and device-level monitoring
  • 24 x 7 x 365 live support from the OptConnect Customer Care Center

Build Your Cellular Solution Today

Want to see if the max aware is right for your IoT initiative? Talk to one of our OptConnect solution architects!
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