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A row of colorful digital signage displays advertising snorkeling, a cruise line, sunsets, and other images to engage interest at the entrance of a shopping center.

Yes, Your Digital Signage Display Needs OptConnect – Here’s Why

  • April 15, 2024

Today, digital signs are a vital part of every urban landscape. As new technology emerges, consumers can expect to see more highly targeted billboards along the highway – along with interactive multimedia screens at bus stops, in shopping centers, in street furniture – even at gas pumps.

It’s clear that retailers understand the value of advertising on digital displays. For instance:

According to AI Screen, advertising on a digital display can bump up customer satisfaction rates by 46 percent and increase the value of an average purchase by 29.5 percent. No wonder digital out-of-home (DOOH) advertising is expected to draw more than 41 percent of out-of-home ad revenue by 2026.

However, all that advertising revenue stops when the network goes down.

Cellular IoT: What Every Digital Signage Display Needs

A strong Internet connection is the life blood for digital displays of any kind – small or large, indoors or outdoors. But what kind of connectivity is best?

While it may be tempting to connect signage to an on-premise server, this kind of setup makes it difficult to prioritize digital display connectivity over equipment like mobile phones and laptops. That’s one reason why signage operators increasingly turn to cellular vendors for reliable, always-on connectivity that’s dedicated solely to IoT equipment (e.g., digital signs).

Digital Billboard with no internet signal.

 Ask any DOOH signage owner or operator how they set up and/or package an advertising solution for their customers, and you’ll probably learn how frustrating it can be to wait on a cable company for line installation. Many sign operators also worry about security risks from Wi-Fi and limited access or lockouts whenever someone changes the password. 

Digital Signage Solutions by OptConnect

Luckily, media agencies and DOOH installers can bypass these issues altogether by consulting first with OptConnect.

Let’s discuss how OptConnect is changing the game around cellular signage connectivity.

IoT Hardware for Any Application

Since sign operators have a lot on their plate, they may benefit from expert guidance to choose the right routers, modems, and related cellular accessories. It’s normal to have a few questions, such as: Is a weather-resistant device is the best option? Will the display operate in a challenging indoor environment where signal reception is poor? Which is best, 4G or 5G? What antenna should I choose?
 

But hardware is just one piece of the puzzle. Data plans, monitoring software, and management options are also critical. At OptConnect, a team of solution engineers is available to help customers design and quickly deploy the right cellular solutions so that digital signs can connect quickly and start generating revenue.

The criteria for selecting the right hardware extends beyond baseline specs to include other considerations like time to market, aftersale support, reseller partnerships, monitoring and management, warranty options, long-term reliability, and day-to-day operational consistency.

Let’s discuss a few ways solution architects at OptConnect simplify cellular connectivity for media agencies, installers, and operators.

Faster Time to Market for DOOH Media Installations

It’s a given that most signage operators have to connect easily in locations they don’t own. For this reason, they need to choose their own connectivity solution and hope that time to market won’t be negatively impacted.
 
OptConnect helps simplify cellular deployments so operators can plug in their device and connect their signage right away. For example, OptConnect routers like the neo2 come already provisioned and fully kitted with the right antenna, power cord, and dual-SIM functionality for connection protection right from the get go.
 
If customers are considering embedded modules for their IoT equipment, OptConnect engineers can talk through the pros and cons of this approach to help simplify – or even eliminate – the time to certification. 

Get your signage connected - fast.

No matter your digital display, our OptConnect team can connect it. Get started now.
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Dual-Carrier Connection Protection

Network downtime will happen. It’s just the reality of our connected world. But for mission-critical, revenue-generating systems like DOOH signage, the enablement of dual-SIM failover can be a true godsend.

With OptConnect dual-SIM technology, the switch from one carrier to another happens automatically following a network outage. This ‘connection protection’ is also nearly instantaneous, so the impact to digital signs is negligible.

A day in the life of an OptConnect neo2

The OptConnect neo2 router is just one example of hardware that helps signage operators stay connected. 

1. Within minutes of coming out of the box, the neo2 router connects digital signage to the Internet. 

2. Upon installation, customers can monitor the health and signal strength of their device in the Summit platform. 

3. The neo2 sends regular ‘heartbeats’ to OptConnect servers, for round-the-clock monitoring.

4. In the event of network difficulties on the primary carrier, the neo2 automatically fails over to a secondary carrier for ultimate uptime.

OptConnect neo2 router showing 2 ethernet ports on one end

Fortified Signage Security  

Unauthorized access. Device tampering. Physical damage to expensive equipment. These are only a few security risks faced by integrators and operators. Even neglecting firmware updates can create vulnerabilities.

Working with OptConnect significantly reduces those risks while boosting network uptime. OptConnect provides:

  • Secure, private networks accessible only by a designated administrator
  • Device-level security (e.g., subnet, firewall, access control)
  • Multi-factor authentication as an added layer of security
  • Asymmetric key cryptography that protects critical data
  • Remote security updates performed at regular intervals
  •  Regular diagnostics to discover and address vulnerabilities

24-7 Multi-Channel Tech Support

To produce the most revenue, digital signs need the capacity to run at all hours. 

Because business never stops, neither should tech support for IoT devices. If an outage happens, that’s not the time for a prolonged exchange over email. 

Instead, OptConnect technicians are available 24/7 when issues arise. Signage operators in the U.S. can call our team any time, day or night and have their call answered in 60 seconds or less, with one-call resolution of problems.

In addition, customers can get chat support or – for less critical questions – send an email to the OptConnect Customer Care team any time and for any reason.

OptConnect experts can advise on any issue, including network routing, carrier recommendations, signal strength questions, warranty claims, wireless connectivity troubleshooting, device installation, connection history, and more.

Consistent Uptime for Digital Displays

In the realm of digital signage, uptime is non-negotiable – every second counts.

  • Robust Connectivity: OptConnect ensures your displays remain operational with dependable cellular connectivity, mitigating risks of downtime.
  • Automated Alerts: Proactive monitoring and alerts keep you ahead of potential issues, enabling swift remediation.
  • Streamlined Troubleshooting: With expert support just a call away, any disruptions can be promptly addressed.
  • Optimized Hardware: We use industry-leading equipment designed for consistent performance in diverse environments.
Floor-Standing LCD touch screen display in a shopping center; internet-enabled DOOH display

For digital signage operators, the fear of a screen going dark is a serious concern.

OptConnect amplifies your peace of mind with seamless, continuous operation for digital displays, both indoors and out. All at a lower total cost of ownership. 

Get a faster DOOH deployment with OptConnect

Forget about costly deployments and slow responses from the cable company. Get connected today with OptConnect.
Talk to a Solution Architect
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