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Illustration: female superhero holds an OptConnect ema:USB modem above her head, next to a male superhero holding a pre-certified cellular module above his head

Embedded Cellular Module or ema:USB? Simplifying the Complex

  • July 8, 2024

It takes time and expertise to create IoT solutions. Just ask any IoT engineer who ever worked to embed a cellular chipset or module into their product.

According to cellular IoT expert Matt Stergiou, using a chipset is only for a small, select group of engineers designing millions of units. But it’s a long, cumbersome, and expensive process – which is why the majority of engineers use pre-built modules and modems in their design projects. Even then, the path to certification can be arduous.

Here’s what generally happens with embedded design – and why new technologies like the ema:USB make so much sense. 

The Process of Cellular Module Design

Artificial intelligence and robotics quantum computing processor concept. Abstract technology chip processor background circuit board and html code,3D illustration blue technology background vector. stock illustration

Cellular design involves multiple teams and areas of expertise, from hardware designers to software engineers, cloud developers, and outside partners. In a word, the process is complex. Here’s a basic overview.

Designing the Hardware

OEMs must consider all the physical elements of each cellular design, from modem to MCU. Teams of engineers work long hours to develop the chipset or module, get the hardware functioning properly, and  ensure a spot-on antenna integration. Additionally, they must optimize their product for multiple connectivity options and get it certified before going to market.

Creating Firmware

Because cellular module development is a highly specialized field, firmware engineers face added complexities. For starters, they need a firmware ecosystem that will support the module or chipset. They are responsible for writing functional AT commands and debugging them inside the driver. They also provide encryption for the device’s memory and a whole host of other tasks. Finally, they have to maintain the firmware during the lifetime of the product.

Developing Cloud Services

Reliable cellular connectivity also demands a robust platform or portal for remote firmware updates and management. The right cloud platform should also provide seamless onboarding, data storage, and recovery fixes. Like other elements of OEM design, cloud development takes time. To engineers under a deadline, it can become a necessary – but frustrating – distraction.

Integrating with Carriers

Though the above elements are time consuming, they are largely controllable. By contrast, working with a carrier or mobile virtual network operator (MVNO) introduces uncertainty to the process. A cellular device may be limited to a native SIM, iSIM, or other SIM type. Then there are the issues of device activation, data usage, and pricing to consider. But the complexities don’t end here.  

Typical Complexities for Embedded Cellular Modules

Let’s say you are an engineer for a leading OEM. Your team is planning to design its own embedded cellular module, which will go into thousands of hardware units.

At first, everyone seems up to the challenge. But as time goes by, a team member notices an impedance mismatch and strange noises from a component. After resolving these issues, new performance complexities arise that delay the project. Eventually, the team scraps the chip-set integration and starts over with a pre-designed module.

Because the pre-designed module already includes basics like memory, processor, power supply placement, and a port for the antenna, it’s a smarter choice when building thousands (not millions) of units. However, because your engineers have oversimplified the cellular certification process, your time to market is still at risk.

Why does this happen?

While any wireless certification process can be tough, cellular certification is tougher. Even the most capable engineers can underestimate what it takes to certify their devices with the GCF or PTCRB. After clearing one hurdle, there’s another. Certification with carriers can drag on, particularly if the core design is flawed in any way. Ensuring the design passes muster with the FCC or CE adds even more time to market. 

Bottom line: Factor certification into your plan long before starting development. But if your timetable is tight – or you’re trying to avoid high regulatory costs – incorporate a pre-certified module or modem.

Inside a Pre-Certified Cellular Module

The combined development/certification process can turn into one of the biggest stumbling blocks for a new cellular IoT design. No matter how efficient the process, it’s hard to see a return on investment, even if you are deploying thousands of devices. 

A pre-certified cellular module not only simplifies the development process, it also ensures reduced costs and a quicker time to market. By meeting all stringent regulatory requirements ahead of time, engineers can spend more time fine tuning other elements of the product at minimum risk.

OptConnect ema, a pre-certified cellular module for IoT design projects and products

A Faster Path to Market

Most embedded integrations take at least 6 months with RF expertise, dedicated teams in charge of hardware and software, plus vendor documentation. Compliance and carrier certification can take even longer.

At OptConnect, our engineers wanted to shorten that timetable for customers, which is why we created the OptConnect ema as a pre-certified cellular module. The ema offers an ema:Play evaluation platform as a sandbox and an mPCIe adaptor for quick integration with an existing board. The ema module is pre-certified to support both Verizon and AT&T LTE networks at Cat 4 speeds, with no additional carrier certifications required. This makes the ema a good option for OEM engineers who want to shorten their development process. 

But OptConnect engineers decided they could take the ema a step further.

Best-Case Scenario: The ema:USB Smart Modem

OptConnect ema:USB front facing with two antenna connectors facing to the right.

Given today’s market demands, IoT engineers face mounting pressures to tamp down on development costs while maintaining product quality. While cellular modules can be cheaper up front, they also come with higher engineering cost and a slower time to market. Pre-certified modules are a fantastic middle option, but they still require some development.

Enter the OptConnect ema:USB, the world’s first smart modem. 

At its core, the ema:USB contains the OptConnect ema, a patented, fully certified LTE category 4 module. Additionally, it features a proprietary emaConnect driver that optimizes compatability and performance for plug-and-play connectivity out of the box. Like all OptConnect hardware, the ema:USB is fully managed, which means it includes 24 x 7 x 365 carrier monitoring, one-call tech support resolution, device management, robust warranties, and a full suite of additional services.

Advantages of the ema:USB

Thanks to its ultra-compact size, the ema:USB can go just about anywhere from digital signs to compact industrial equipment. Here are some additional benefits:

  • More cost effective than an embedded solution
  • Offers easy placement and flexible mounting options
  • Tiny profile (2.266 x 1.321 x 0.89 inches)
  • Plug-and-play simplicity + scalability
  • Automatic failover via Dual-SIM technology
  • Fully managed, monitored, and supported
  • Comes with 2 USB cables (C to C and A to C) and dual-lead LTE antenna
  • Communicates easily via USB hub, modem UART, and emaLink interfaces
  • Includes lifetime access to the Summit management/monitoring platform
 With its all-inclusive onboard intelligence, the ema:USB helps OEMs and businesses reduce costs, get to market faster, and drive revenue more successfully. It’s the best-case scenario for any team that wants to connect quickly and easily – without the complexities, delays, and frustrations of typical embedded deployments.

Ready for the World's First Smart Modem?

The ema:USB modem is perfect for tight spaces and even tighter budgets. Click below to learn more.
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